First, let's look at the market for electric balancing vehicles.
The use of balance car has two main points, one is entertainment fitness tools, namely fitness hobby, in terms of this term, the number of users is still very large, as after 90, for this kind of super cool, cool tools or very interested, and the user group will be more and more large. At the same time, the middle-aged and the elderly can also be used for fitness. The second is short distance transportation.
Here is a relatively strange situation to talk about. As we all know, any new product must rise from big cities and gradually move to mainland cities, so the rise of electric motion sensing cars in metropolises is not suitable, why?
There are too many cars in Shenzhen. Guangzhou, Shanghai, Beijing, all the same. So, in the inland cities, it will be better, why? Relatively speaking, the traffic in mainland cities is not so crowded, if you want to take the alternative for the electric leveling car market, it seems more suitable for some. In addition, the mobility tool also includes a special application, such as going out to tourist attractions, using the electric balance car to go shopping, is indeed very appropriate.
From the above two points, the market of electric balance vehicle should focus on two groups of people, one is the fitness people, namely the entertainment function, the other is the short distance transportation tool, namely part of the work transportation tool and some special occasions application tool, such as golf course, scenic spots and so on.
Two, the application range of balancing car
Police, security personnel patrol, personal travel, entertainment and excursions, rental, in tourist attractions, parks and entertainment playgrounds, intelligent robot mobile platforms, industrial parks, factories, greenhouse personal transport, commercial applications, airports, sports stadiums, indoor venues, large warehouses, large shopping malls.
Three, balance car technology
The short distance transportation vehicle can move quickly in open areas, dodge in complicated terrain, and make a variety of fancy movements, which is in line with the current trend of young people seeking cool and handsome. At the same time, the stylish shape and gorgeous colors enhance the customer experience, making the balance car deep in the body and mind.
Balanced vehicle is an important result of technological innovation in response to the purpose of global energy conservation and emission reduction. It is a perfect combination of unmanned autopilot technology and robot technology to realize the seamless connection of mobile phone products. The biggest use is to change the simplicity of short-distance transportation, and become a fashion perfect risk-free transportation tool.
Four, balance the price factor of the car
The impression of intelligent balance car, with its professional application category and unattainable price, seems destined to be only the category of Tuhao products. With the emergence of domestic balanced car research and development and production enterprises, intelligent balanced car prices, but also more close to the actual purchasing power of ordinary consumers in the Chinese market. Its success makes the industry reappraise the gold content of Chinese manufacturing, and also makes the popularization of intelligent robots [-3.44% fund research report] more optimistic.
Opportunity, is prepared for the people, the balance of the car are controlled by several foreign giants, and the price is particularly expensive.
5. Environmental factors
Now the haze is so serious, the air pollution is increasingly aggravated, choose a way of green travel is the bounden responsibility of every one of us.
With the acceleration of urbanization, congestion and environmental pollution have become chronic diseases. As of April 2014, the number of motor vehicles in Shenzhen alone has exceeded 3 million. Energy conservation, emission reduction, purchase restriction and traffic restriction have become the main themes of more cities. For private short distance transportation, the convenient, flexible, zero-emission electric balancing vehicle is fully capable of filling the market space for motor vehicles and banned two-wheeled motorcycles.
Self-balancing electric unicycles have a driving capacity of 20 ~ 25 kilometers per charge, which is suitable for short-distance commuting, especially white-collar commuters; Suitable for outings, or in the travel to add fun; And the pursuit of fashion trends of young consumers of entertainment and fitness.
A list of different styles and types of balanced car products, so that the public to this transportation tool for more understanding, and understand its market characteristics.
Vi. Development status of Balanced Vehicle in China
The balance car was born in the early part of this century. The first balance car brand was Segway, which was originated from Dean. Karman's DEKA is working with Independent Technologies, a subsidiary of Johnson & Johnson, a big American medical-device maker, to develop a self-balancing power wheelchair. Today, they are a major manufacturer of electric balancing vehicles and the largest balancing vehicle manufacturer in the United States.
Although the production and design history of the electric balance car is the longest, and the brand influence is relatively greater, but due to various reasons, the promotion of Segway electric balance car in China is not smooth, the 2008 Olympic Games on a balance car at about 80,000 yuan, now the price of the balance car is also about 40,000 yuan, such a price makes most consumers look back. Therefore, the production of products to meet the demand of the Chinese market is an important choice for the balance car production enterprises to break through.
In addition to the expensive foreign brands, domestic companies have also entered this market.
Compared with the technological and design advantages of foreign brands, domestic brands focus on adapting to the domestic market in terms of production and design, and reduce costs without harming vehicle performance and safety, making it affordable for Chinese consumers. At the same time, different brands also have small differences, thus forming subtle competition.
Under the role of market mechanism, good products will continue to grow and win the favor of balance car lovers in China and even the world with better quality. I believe that with the efforts of excellent Chinese enterprises, Chinese people will have great success in the market of balancing cars.
